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CDM Schema for the Customer Insights' Solution
Entities
| Name | Description |
|---|---|
| CustomerActivity | An activity performed by a user that has observational value to the business. |
| CustomerProfile | A person or organization that either performed or has the potential to engage in a business activity. |
| MeasureDefinition | Definition of KPIs partitioned by zero or more dimensions (eg. Monthly Active Users, Total Spend By Customer, Average Customer Acquisition Cost) |
| Segment | Defines a group of members that exhibit common traits. |
| SegmentMembership | Members participating in a given segment. |