Email insights

This article describes the available insights dashboard to monitor Email logs and metrics.

Overview

Within your Communications Resource, we provide an Insights Preview feature that displays many data visualizations conveying insights from the Azure Monitor logs and metrics monitored for your Communications Services. The visualizations within Insights are made possible via Azure Monitor Workbooks. In order to take advantage of Workbooks, follow the instructions outlined in Enable Azure Monitor in Diagnostic Settings. To enable Workbooks, you need to send your logs to a Log Analytics workspace destination.

Prerequisites

• To take advantage of Workbooks, follow the instructions outlined in Enable Azure Monitor in Diagnostic Settings. You need to enable Email Service Send Mail Logs, Email Service Delivery Status Update Logs , Email Service User Engagement Logs.
• To use Workbooks, you need to send your logs to a Log Analytics workspace destination.

Accessing Azure Insights for Communication Services

Inside your Azure Communication Services resource, scroll down on the left nav bar to the Monitor category and click on the Insights tab:

Email Insights

The Email Insights dashboards give users an intuitive and clear way to navigate their Email usage data. The dashboard is broken into two subsections overview and email performance.

Filters help you focus on the data that is most relevant to your needs by narrowing down your report to specific criteria such as specific date range, recipient info, or location.  

Overview

This section provides insights into the effectiveness of email notifications and message performance to enable identification of patterns impacting message delivery. This graph measures the Total messages sent, messages delivered, messages failed, and messages blocked, message viewed, and message clicked, and the size of the message sent & delivered.

Overall email health

Overall email insight measures email delivery that assesses effectiveness and efficiency of the email company. This metric enables you to optimize their marketing campaign efforts and improve customer engagement and conversion rate.

Email size

Email size represents the storage space your emails are taking up, this information helps optimize your mailbox and prevent it from reaching the max size and impact performance.

Email performance

This section provides insights into the email delivery rate, delivery log indicating information about delivered emailed, bounced, blocked, suppression, failed, and so on. Analyzing the delivery log helps identify any issues or patterns and enable you to troubleshoot delivery problems and improved customer engagement.

Email delivery rates

Email delivery rates are pivotal to the success of the email marketing campaign. It provides insights into email performance over time. Measuring and monitoring the message delivery performance over extended periods by week or month or specified period.

Failure rate

Email failure rate represents the different types of unsuccessful email deliveries including failed, bounced, blocked, and suppressed. It helps measure the following categories:

• Failed rate: represents the number of emails that didn’t get delivered to the recipient for various reasons.
• Suppression rate: represents the number of recipients who expressed interest and agreed to receive email messages from you but has no valid mailbox with that address anymore or opt-out of receiving emails from you.
• Bounce rate: represents the number of emails that couldn’t be delivered due to recipient’s email address is invalid, email server blocked the delivery or invalid domain name.
• Blocked rate: represents the number of emails not delivered through the recipient’s email server or blocked by spam filter.

More information about workbooks

For an in-depth description of workbooks, see Azure Monitor Workbooks.

Editing dashboards

The Insights dashboards provided with your Communication Service resource can be customized by clicking on the Edit button on the top navigation bar:

Editing these dashboards doesn't modify the Insights tab, but rather creates a separate workbook that can be accessed on your resource’s Workbooks tab: